Zoubida Charrouf and the Story Behind Morocco’s Argan Oil – CNN’s African Voices

CNN, African Voices, by Errol Barnett (March 10, 2014) — Zoubida Charrouf is a professor and research scientist in Morocco who wanted to save the argan tree forests, which are indigenous to Morocco and deeply rooted in the country’s culture and history, but were in danger of being squeezed out between the advances of rapid regional development and the encroachment of the vast Sahara desert.

With her research, Charrouf discovered that argan oil, with its unique cosmetic and culinary qualities, could be the key to both saving the argan tree and empowering rural Berber women who had little opportunity for employment or education. Until, that is, the passion of one professor unlocked the door to what is now a remarkable story of environmental success and women’s empowerment.

CNN’s Errol Barnett interviews Zoubida Charrouf, the mother of the argan oil revolution in Morocco, in a three-part series for African Voices:

 

Watch it here:

Part 1: Passion drives Moroccan professor

Part 2: Inside Morocco’s argan oil co-op

Part 3: The business of argan oil

Advertisements

FREE postage and handling!*

FREE-5

We changed our policy and are now offering FREE STANDARD POSTAGE AND HANDLING on all orders Australia wide!

Also, if your order is over $60, you will receive FREE EXPRESS POSTAGE AND HANDLING.

Order before 1pm and your order is posted out to you the same day.

Happy shopping!

*Australia only

Jamila

50% off our complete range!

50% off our complete range

For only 24 hours starting at 31 December 00.01am AEST

Image

I believe the way we leave the old year and enter the new year is how the year will be marked. To start the new year I clean the house, put on crisp sheets, burn incense and have my Moroccan Hammam at home ritual before the clock strikes midnight. You can download my free booklet on how to recreate your very own hammam at home here.

As we come to the end of the year, I want to thank you for your continuous support.

From 31 December at 00.01 to 23.59, before the clock strikes at midnight, I am offering you the most amazing deal of the year – 50% off on all our products on our website!*

100% Pure Moroccan Argan Oil
$39.90 SALE PRICE  $19.95


Moroccan Body Moisturiser with Argan Oil
$29.90 SALE PRICE $14.95

Moroccan Rose Water Toning Mist
$19.90 SALE PRICE $9.95

Moroccan Savon Noir
$29.90 SALE PRICE $14.95

Moroccan Rhassoul Clay
$34.90 SALE PRICE $17.45

Moroccan Exfoliating Glove
$19.90 SALE PRICE $9.95

As most of you are on holidays and are not near a computer or phone all the time, we are happy to take pre-orders, Email us with your order list. Orders over $60 receive free Express Postage (Australia only).

I wish you a happy, joyful and healthy 2014!

Jamila El Maroudi
Director
Mira’s Hand 

*this offer excludes Mira’s Hand Hammam at home set

We are popping up!

We have moved into a pop up shop! Visit our store at 74 Johnston Street, Collingwood, Victoria. Come and check out some fantastic Xmas deals from us at Mira’s Hand, our friends at La Gaia and Spa Fresh Blends. 

Open 9.30am – 6.30pm daily. Last day of trading is Friday 20 December. 

popup

We will finish the year with an end of year party at the shop from 4pm onwards on Friday 20 December.

Email me to score an invite to come dance and eat and drink and be merry and all that jazz! 

Jamila 

 

 

All about Hammams

Hot off the press! We received our article that we wrote for Spa Australasia on hammams in Morocco, read it here. Extras will be online very soon on Spa Australasia’s site.

We will be attending the Mind Body Spirit Festival this year again. We love the Festival! Come visit us on Friday 23, Saturday 24 and Sunday 25 November at stand B17, where you can meet us and learn how to recreate an authentic Moroccan Hammam Ritual in the privacy of your own bathroom. We are looking forward to meeting you and seeing our old friends there.

The journey

This is along overdue posts on our recent trip to Morocco in July/August.

It was time to go, to go and visit the women that make all of this possible. We booked our tickets, packed our bags and made the long journey to Morocco.

First, we met with Dr. Zoubida Charrouf in Rabat, we were nervous and asked her many questions. She was calm, gracious and generous. You see Madame Charrouf formed the first women’s co-operative in Morocco many moons ago and is the authority on the subject of Argan trees, Argan Oil and anything Argan related. Watch a recent CNN documentary here.

Dr. Charrouf and Jamila at her office in Rabat, Morocco.

We continued our journey to Marrakech where we caught up with old and new friends and had a little bit of downtime at a fabulous Hammam spa or two. We ventured down all the way to Agadir, via Essaouira, meeting old and making new friends and visiting more hammams*. Our friend Ayoub who runs arts café Picasso in the seaside town of Essaouira taught us to play the guembri (a three stringed skin-covered bass). We crushed Argan nuts at a women’s co-op near Agadir and ate freshly churned butter with warm steamy bread out of the stone oven in my fathers town. We soaked our bodies and minds in the sun, enjoyed the stories, the food and the music.

Cracking nuts and jokes with the lovely women at the co-operative.

The trip was fabulous and gave us energy and inspiration to continue with what we are doing. While we are in Morocco we received many Facebook messages and tweets urging us to organise a tour as we were sharing our experiences on our social media pages.

Which led us to:

Mira’s Hand Women Only Wellness tours to Morocco will take place in September 2013, where we will guide you on a tour to discover the real Morocco that I grew up with. In association with my personal contacts and friends, the tour incorporates visits to a variety of personally selected spas and hammams, shopping destinations, cooking and yoga classes and dancing.

The Spa at the La Mamounia

The upcoming September2013 tour concludes at a women’s Argan co-operative where the group (maximum of 12 women) will experience a private afternoon of celebration that includes, music, dancing and eating fresh Moroccan food, prepared by the women of the co-operative but with your involvement. The aim of the 2013 tour is to immerse you in the authentic and revitalising spirit of Morocco, which culminates in a presentation to the co-operative of a donation to assist in paying for the healthcare insurance of the women and their families, a small, but potentially life changing contribution.

To register your interest in the tour contact  Rosie Richardson at JetSet Travel via email rosie.centralmelbourne@jetset.com.au or phone 03 9642 5138.

*Our article on Hammams will appear in the November 2012 issue of Spa Australasia, a specialist spa services and operations publication.